With the fairly recent move to online formats and social media as the primary source of information about an organization, it is hard to determine what will help target audiences sift through all of the digital media clutter and maximize an organization’s visibility. For business-to-business companies, LinkedIn’s professional platform offers the ability to connect with organizations that need your expertise and is an opportunity to showcase your strengths. Because LinkedIn is not utilized in the same way that other social media is – users don’t log in to see your weekend Las Vegas pictures, they want relevant business information – it is important to enhance your profile with techniques that will make it stand out as much as possible.

Scott Public Relations, specialists in healthcare, insurance, technology and professional PR and marketing services, and Focus Creative, an award-winning multimedia communications and development company, have made the “Secrets of the LinkedIn Power User” webinar available to make it easier for executives of business-to-business firms who use LinkedIn to master those techniques to drive sales, awareness and reputation.

In the first presentation in the “Secrets of B2B Marketing: The Masters Series,” set to run through 2012, viewers will gain the invaluable information on the most important tips for LinkedIn mastery for B2B executives in sales, marketing and business development. During the three-part series viewers will also learn how to maximize LinkedIn tools to expand their network by creating relationships, to create awareness of their organization, to utilize special interest groups and to ultimately drive sales.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a social media program that includes LinkedIn, contact Scott Public Relations.

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