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Take the Einstein Approach to Simplification

“If you can't explain it simply, you don't understand it well enough." Albert Einstein With our company blog called "Einsight," we were intrigued by the title of the article on Social Media Today called "Take the Einstein Approach to Simplification" for B2B marketing. The article gives the top 10 tips to simplify content to compel [...]

Social Media Relations: 3 Free Tools to Monitor Your Efforts

Blog courtesy of Bridge Global Strategies There was a time when social media relations was thought to be the sole dominion of major brands with massive marketing machines, producing a constant flood of social content, fan competitions and crowdsourcing campaigns. But the growing popularity and influence of sites like Facebook, Twitter and Pinterest has not [...]

Why Companies are Missing Sales Opportunities

A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the “pull” approach. The stat, found in MarketingProfs stated that seventy percent of the sales process today is completed before a prospect has a contact with [...]

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. Scott Public Relation and Focus Creative developed [...]

Free Webinar on Mastering Linkedin for B2B Success

Are you on Linkedin? If not, it’s time to start using this powerful site to market your business and if you are, you’ll want to ensure you are taking advantage of all the exciting features that can help you step your game up and increase your visibility. Executives in business-to-business firms can master power techniques [...]

Is Letter Writing Coming Back in Style?

Despite advances in technology that made business and personal correspondences quick and simple, an article in The Telegraph, a London daily, predicted a couple of years ago that letter writing is making a comeback. It was not too long ago that sending a letter – typed or handwritten – rather than an e-mail, text message [...]

Members of Expanding PR Boutiques International to Gather in Washington, D.C.

Social Media and Technology Are the Focus of the Annual Meeting for Leaders of Fast-Growing Worldwide Agency Network Public relations agency executives, from across the globe will convene in Washington, D.C. April 15-17, 2011 for the annual meeting of PR Boutiques International™ (PRBI), one of the fastest growing international networks in the industry. Scott Public [...]

“Are You a Wallflower at the B2B Social Media Party?”

Scott Public Relations shows B2B companies why—and how—to take advantage of social media. Scott Public Relations, specialists in healthcare, insurance and technology PR, announced the publication of its newest white paper, “Are You a Wallflower at the B2B Social Media Party?” In it, SPR reveals how B2B companies can take advantage of social media to [...]