“If you can’t explain it simply, you don’t understand it well enough.”

Albert Einstein

With our company blog called “Einsight,” we were intrigued by the title of the article on Social Media Today called “Take the Einstein Approach to Simplification” for B2B marketing.

The article gives the top 10 tips to simplify content to compel and inspire your prospects. Yes, we at Scott Public Relations are preaching this doctrine all the time! Yet it was useful to see these concepts put in someone else’s words.

Here are 10 helpful tips for simplifying your B2B content:
• Speak from the customer’s point of view.
• Talk less, listen more and act even more.
• Talk like your customer.
• Remember simplification doesn’t mean “dumbing down.”
• Check levels of understanding throughout the communication process.
• Highlight benefits to show value: features are just details.
• Use examples clients can relate to.
• Build on your strengths to show how benefits will expand.
• Speak to the issue on your buyers’ minds.
• Demonstrate ROI.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR or marketing campaign, contact Scott Public Relations.

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