Monthly Archives: August 2014

//August

Scott Public Relations Announces New Marketing Program for Physicians

LOS ANGELES (August 28, 2014) – Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, now offers a proprietary JumpStart Marketing Program providing healthcare professionals, physicians and medical practices with cost-effective, results-driven marketing. “Many healthcare practitioners aren’t sure how to best market their services,” says Joy Scott, founder and president of [...]

Recommendations for Successful Digital Marketing Activities

Our third and final blog in this series takes a look at the recommendations outlined in the Salesforce 2014 State of Marketing report. Here are several recommendations for an effective marketing campaign, including: Focus on customer engagement: Note when and how often your customers connect with you and your messages, and then create a strategy [...]

Mobile Marketing: Are You Keeping Up?

In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people [...]

Basics of Mobile Marketing: Are you Mobile Compatible?

Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This [...]

Three Revelations from the 2014 PRBI Annual Conference in Portland

What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template for presentations? For answers, stay tuned. In June, I had an eye-opening, palate-pleasing, inspirational three days with my colleagues in PRBI, (Public Relations Boutiques International), [...]