Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for December, 2013

The Latest Google Update: What Healthcare Professionals Need to Know about Google Hummingbird

PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job […]

Do we need faster horses in healthcare? A reflection on MGMA13

Henry Ford is supposed to have said about market research, “If I had asked the public what they wanted they would have said, faster horses.” Ford, of course, invented the […]

Letter to Santa: My Healthcare Wishes for 2014

Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think […]

The Women’s Hospital at Saddleback Memorial Celebrates “Special Deliveries – Every Day. For 25 Years.”

Any family that has ever celebrated the birth of a child in a delivery room owes a debt to the pioneers at The Women’s Hospital at Saddleback Memorial Medical Center. […]

Tips for Physicians: Communicating with Patients & Staff

For any business to be successful, effective communication is key. As a boutique PR firm that specializes in healthcare PR and marketing, we’re aware of how important effective communication is […]

Instagram Video Benefits for B2B Companies

Instagram, an online photo-sharing, video-sharing and social networking service (150 million users) is getting a lot of attention from B2B brands who are now considering this online platform as a […]

3 Key Factors for Successful Patient Engagement with EHRs

A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As […]

How to Run an Effective Meeting

Written by RED PR Like death and taxes, meetings are inevitable. If you know how to run an effective meeting, it makes everyone’s work day much easier. Whether you lead […]

B2B Social Media Marketing – 10 Twitter Tips

It can be challenging to establish a strong presence for B2B companies on social media channels, but look no further because we read a recent Business 2 Community article by […]

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