It can be challenging to establish a strong presence for B2B companies on social media channels, but look no further because we read a recent Business 2 Community article by Ben Green on Twitter tips and we found them not only accurate but extremely helpful for healthcare, insurance, and technology B2B companies.

What do you think is the most helpful tip to provide to B2B companies when establishing a strong Twitter presence? We look forward to your feedback in the comments section below!

1)      Listen before you Tweet.
2)      Make a great first impression.
3)      Put a communications professional in charge.
4)      Follow the right companies and people.
5)      Join the conversation.
6)      Establish your company as an authority.
7)      Focus your voice.
8)      Commit to being part of the conversation.
9)      Be prepared to market and sell when those opportunities arise.
10)   Learn how, and when, to start a conversation.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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