Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for September, 2013

Mobile Marketing Infographic: Big Brand Experience on a Small Screen

Blog courtesy of Bridge Global Strategies Mobile marketing articles are everywhere every day now. For a quick visual overview of how it all started, where we are and where we’re […]

Don’t Blow it With Social Media

Advice from Ryan Pinney’s InsuranceNewsNet Magazine article, “Don’t Blow it With Social Media,” is well taken. Here’s a summary. Social media is the essential element for information and publicity gathering […]

A Reflection on the State of Current Healthcare Public Relations and Marketing

At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum […]

10 Ideas to Make Boring B2B Social Media Posts Captivating

The following tips are taken from “10 Ideas to Make Boring B2B Social Media Posts Captivating,” by Jeffrey L. Cohen. Product marketing has been the driving force behind writing and […]

A Healthcare Public Affairs Tour De Force in the Making

Blog courtesy of Bridge Global Strategies Last week The New York Times published an in-depth expose on the recent lobbying activities of two healthcare companies, DaVita Healthcare Partners and Fresenius, […]

Seven Deadly Words of Healthcare Public Relations and Marketing

Just as George Carlin laid out his famous “Seven Words You Can’t Say on Television,” Paul Szablowski, VP for public relations at Dignity Health, and Rob Rosenberg, President for Springboard […]

What PR Consulting, Startup Funding & Journalism Have in Common

Blog courtesy of Bridge Global Strategies One of the first things journalism students learn is to get sufficient information in an interview to answer six basic questions: the five W […]

Communication with Hospital C-Suite: Top Concerns of Hospitals

Earlier this year, the American College of Healthcare Executives announced the top issues confronting hospital executives in 2012. Topping the list are financial challenges, patient safety and quality as well […]

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