Monthly Archives: October 2011


Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. Scott Public Relation and Focus Creative developed [...]

Applicable B2B Social Marketing Lessons for the Healthcare Industry from a Tech Company

A blog post by Jesse Stanchak highlighted a conversation he had with Kirsten Watson, director of corporate marketing for Kinaxis, a technology company that specializes in supply-chain management and operations planning solutions. I believe some of the things that Kinaxis does are applicable to the healthcare industry. For example, Kinaxis uses social media in its [...]

Healthcare Companies Can Use B2B Social Media to Up Their Google Ranking

Social media expert, Janet Driscoll Miller, recently spoke at MarketingProfs Digital Marketing Forum on a topic entitled “Getting Ranked: Your social Presence and its Impact on SEO.” A few highlights: Search for key words on Google Insights by entering your specific search terms and if you see a spike in traffic with certain words or [...]

Free Webinar on Mastering Linkedin for B2B Success

Are you on Linkedin? If not, it’s time to start using this powerful site to market your business and if you are, you’ll want to ensure you are taking advantage of all the exciting features that can help you step your game up and increase your visibility. Executives in business-to-business firms can master power techniques [...]