Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]
There are more and more social media platforms popping up every week, but how do you know which one is truly the best for B2B marketing? Because time isn’t a luxury that public relations/marketing professionals often have, we wanted to save you time and provide you with a comparison chart which details the advantages (and [...]
Blog courtesy of Bridge Global Strategies Cultural differences are extremely important in marketing and communications, yet we see overseas companies ignoring them in the U.S. and U.S. companies ignoring them overseas. Since international PR is one of our primary specialties, this is an area I’ve given a lot of thought to over many years. The [...]
The American consumer spends an overwhelming amount of time online. Most companies today need targeted campaigns ‘pulling in’ the appropriate individuals that are looking for information at any given point and time. It is just as important to ‘pull’ your targeted audiences in with rich content as it is to ‘push’ content out via releases, [...]
Blog courtesy of Bridge Global Strategies Everyone knows startups have limited budgets and are leanly staffed. I've started up two companies myself, and I know what's it's like to have someone tell you, "You really need to get this. You can't afford not to." When your resources are very limited, every dollar spent has to [...]
In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics like inbound and real-time media relations, which are much more effective in the 24/7 nature of today’s media environment. Inbound [...]
Blog courtesy of Bridge Global Strategies Mobile marketing articles are everywhere every day now. For a quick visual overview of how it all started, where we are and where we're going with mobile marketing, take a look at this infographic, provided courtesy of Top Marketing Schools, a site that provides information on some marketing education options [...]
Advice from Ryan Pinney’s InsuranceNewsNet Magazine article, “Don’t Blow it With Social Media” is well taken. Here’s a summary. Social media is the essential element for information and publicity gathering in the modern digital age. To most effectively utilize social media networks to gain attention and keep people interested in you, the 90/10 and 10/4/1 [...]
The following tips are taken from “10 Ideas to Make Boring B2B Social Media Posts Captivating,” by Jeffrey L. Cohen. Product marketing has been the driving force behind writing and advertising in social media for years, focusing on the features and qualities of your product to gain attention. Today, people primarily want to hear how [...]
Blog courtesy of Bridge Global Strategies Last week The New York Times published an in-depth expose on the recent lobbying activities of two healthcare companies, DaVita Healthcare Partners and Fresenius, to influence the government’s reimbursement policy for dialysis treatment. The article provides a scathing portrayal of the companies’ coalition building efforts, aimed at galvanizing patients, [...]
