It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI). Here at Scott Public Relations, we’ve taken to referring to mobile phones as “the computer in your pocket.” The rise of the mobile phone as “the” communication device today has spurred the [...]
It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn't get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms [...]
PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
Written by RED PR Like death and taxes, meetings are inevitable. If you know how to run an effective meeting, it makes everyone’s work day much easier. Whether you lead a weekly interdepartmental meeting, schedule a project management meeting, or lead a brainstorming session, the meeting must be effective, efficient, and even elegant. Here are [...]
Blog courtesy of Bridge Global Strategies “There are tons of different factors that go into ranking well [for competitive search], but the biggest is high-quality content.” (David Sinick) 30% Amount of increase in blog traffic generation after you create 21 to 54 blog posts.(TrafficGenerationCafe) ### 97% Increased percentage of inbound links for companies that [...]
According to a recent Bulldog Reporter article, research from MIT Sloan Management Review and Deloitte Consulting reveals that 52 percent of respondents to a recent survey gave their business a three or below (out of ten) on social business maturity. The same report also shows that 36 percent of the 2,500 surveyed executives rated social [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
Blog courtesy of Bridge Global Strategies In today’s über-connectedworld, people are bombarded with messages from every direction. For many of us, the daily cycle starts and ends with TV news, punctuated by a tidal ambush of web searches, emails, text messages and snail mail. We have primed ourselves to deal with this sensory overload through the [...]
We like this “Five Easy Steps To Measure Your Social Media Campaigns” by Jenn Deering Davis which originally appeared on KISSmetrics and have summarized the five steps below. The use of social media for business should always be accompanied by a measurement of these social activities. Measurement tools provide information on whether what you do [...]
