In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people [...]
Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This [...]
What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template for presentations? For answers, stay tuned. In June, I had an eye-opening, palate-pleasing, inspirational three days with my colleagues in PRBI, (Public Relations Boutiques International), [...]
Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed the law into effect in March 2010, but the controversy surrounding the healthcare reform law has never died down. In [...]
Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and [...]
In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more people look for news, news outlets now have to look for people and deliver relevant, engaging content on the internet. The Quartz article, “The Homepage [...]
When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New York Times, they found a creative way to respond that turned the situation in their favor. Walmart’s Vice President of [...]
Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer service, and promote brand recognition, but it is also one of the easiest and most economical ways to do so. [...]
It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate Great Blog Posts from Doctors.” He shares his personal experience on how to inspire interesting stories from physicians, while at [...]
Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, insurance, and technology companies perform better with sales and lead generation activities. Below we’ve provided the ten most eye-opening lead [...]
