A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
Written by RED PR Like death and taxes, meetings are inevitable. If you know how to run an effective meeting, it makes everyone’s work day much easier. Whether you lead a weekly interdepartmental meeting, schedule a project management meeting, or lead a brainstorming session, the meeting must be effective, efficient, and even elegant. Here are [...]
It can be challenging to establish a strong presence for B2B companies on social media channels, but look no further because we read a recent Business 2 Community article by Ben Green on Twitter tips and we found them not only accurate but extremely helpful for healthcare, insurance, and technology B2B companies. What do you [...]
Blog courtesy of Bridge Global Strategies “There are tons of different factors that go into ranking well [for competitive search], but the biggest is high-quality content.” (David Sinick) 30% Amount of increase in blog traffic generation after you create 21 to 54 blog posts.(TrafficGenerationCafe) ### 97% Increased percentage of inbound links for companies that [...]
According to a recent Bulldog Reporter article, research from MIT Sloan Management Review and Deloitte Consulting reveals that 52 percent of respondents to a recent survey gave their business a three or below (out of ten) on social business maturity. The same report also shows that 36 percent of the 2,500 surveyed executives rated social [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
Scott Public Relations recently shared some marketing insights with MMCHR, a California based Human Resources Outsourcing company. We thought these six tips on how to make saying “thanks” part of your marketing program would be beneficial for all healthcare, insurance, and technology marketing professionals. Enjoy and let us know what you think in the comments [...]
Blog courtesy of Bridge Global Strategies In today’s über-connectedworld, people are bombarded with messages from every direction. For many of us, the daily cycle starts and ends with TV news, punctuated by a tidal ambush of web searches, emails, text messages and snail mail. We have primed ourselves to deal with this sensory overload through the [...]
Blog courtesy of WordWrite Communications In today’s business world, the website is the cornerstone of marketing, certainly a pillar in a strategic marketing plan. But if no quality prospects find the site, what good is it? If you’re marginally familiar with the concept of search engine optimization, you’re probably familiar with keywords. If you’re a [...]
Email marketing is a widely used tactic to advertise and sell products. But just how effective is sending sales emails? Some facts from a Salesforce slide deck, “25 Mind Blowing Email Marketing Stats” may shed some light on the practicality of using this technique. Surveys show that forty-four percent of people who received marketing emails [...]
