At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does this improve satisfaction and health outcomes, but it improves the way the overall healthcare system operates and will continue to [...]
Earlier this year, the American College of Healthcare Executives announced the top issues confronting hospital executives in 2012. Topping the list are financial challenges, patient safety and quality as well as the implementation of healthcare reform and governmental mandates. Below is the full list of top hospital concerns, ranking from highest to lowest: Financial challenges [...]
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]
What do you do when the marketplace changes to such an extent that the company’s value proposition is no longer as powerful as it once was? This is the situation in which PTPN, the nation’s premier network of independent rehabilitation practitioners, found itself. Conceived in the early days of managed care, PTPN is the brainchild [...]
Wondering if PR is really necessary for your company? Let’s examine the scenario of discontinuing a PR program or just not implementing one at all. Could you do without a PR program? The answer is: yes. But do you want to? Some companies survive without PR programs. However they risk not reaching the visibility, brand [...]
PR agencies are not “one size fit all.” Finding the right fit for your company can be a difficult process, and it’s important that you ask the right questions before making a decision. As niche PR experts in both healthcare PR and technology PR, we know that there are certain aspects of an agency on [...]
Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these top five healthcare trends to watch in 2013. 1. Universal coverage. This, we should remember, is the purpose behind the [...]
As experts in healthcare public relations, we are frequently asked why B2B companies should participate in social media? One reason is the impact of social media in a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find the journalists that matter to [...]
