What do you do when the marketplace changes to such an extent that the company’s value proposition is no longer as powerful as it once was? This is the situation in which PTPN, the nation’s premier network of independent rehabilitation practitioners, found itself. Conceived in the early days of managed care, PTPN is the brainchild [...]
Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these top five healthcare trends to watch in 2013. 1. Universal coverage. This, we should remember, is the purpose behind the [...]
by Lucy Siegel, Bridge Global Strategies One of the most difficult parts of my job is to explain to a client why the announcement the company’s CEO wants us to make isn’t news and is unlikely to be covered by the media. Here are a few examples of what journalists don’t find worth covering but [...]
According to the National Council on Compensation Insurance (NCCI), since 2001, medical expenses for workers compensation insurance claims have increased nationwide by an annual average of 8 percent. If rising medical costs are driving workers compensation’ expenses, asked Paladin Managed Care services, why are we still using the old-fashioned indemnity model to manage that care? [...]
In healthcare, insurance and technology public relations, executives everywhere are all seeking to develop a cohesive and integrated PR and marketing campaign that will capture leads, drive growth and foster trust in their company or brand. Our agency faced the same challenges, which is why we developed an effective, affordable solution that we call the [...]
Results-oriented healthcare is definitely a hot topic here at Scott Public Relations because so many of our clients are in the healthcare industry. We found this interview of George Halvorson particularly insightful as he shares how during his tenure at Kaiser Permanente, he helped to transform the medical culture there, with the top priorities being [...]
by Lucy Siegel, Bridge Global Strategies In the last Bridgebuzz blog post, I reported the results of a survey we conducted of PR professionals about failure to meet PR program goals and expectations. The survey was conducted using Survey Monkey and had a total of 54 responses. Almost all of those who responded were quite [...]
by Lucy Siegel, Bridge Global Strategies This month marks the eighth anniversary of my firm, Bridge Global Strategies. Anniversaries are a good time to reflect on what’s gone well, what hasn’t, and why. We’ve had some tremendous successes for clients, but also a few instances where we haven’t achieved what we had hoped. Failure to [...]
Lucy Siegel, Bridge Global Strategies We’ve all been there: despite training and practice, the CEO blows a good media coverage opportunity by saying the wrong thing to a reporter, and neglects to say what should have been said to communicate the company’s key messages. We all want to see the best possible media portrayal of [...]
We frequently get questions about why businesses should participate in social media. One reason is the impact of social media in doing a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find journalists on Twitter that matter to you. Their tagline: “By [...]
