Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Power of Storytelling
Public relations has sometimes been referred to as “The Art of Storytelling.” How effective are stories in changing behavior? A recent research study conducted by Dr. Linda Larkey, faculty member of the University of Arizona [...]
“Social Media Will Change Your Business”
A lot has changed in social media since BusinessWeek’s landmark 2005 article, “Blogs Will Change Your Business,” which still attracts readers. After compiling hundreds of survey responses and other research, the authors realized the focus [...]
Find Success With a Different Perspective
Success comes from out-of-the-box thinking – connecting the dots in an innovative, intuitive way to spot opportunities. Council of Experts member Seena Sharp is well named. A nationally known expert in the science of competitive [...]
The New Media: What Is It and What’s In It for Me?
Web 2.0 and the dominance of the Internet as the primary communication channel today is creating a significant opportunity for companies to build brands, attract and convert prospects, and drive the public relations “buzz” that [...]
Study Shows How Journalists are Influenced Today
Companies spend millions of dollars on their media relations programs to reach and influence journalists. A new study reports important new information on how journalists get and receive information that will - and should - [...]
How Did THEY Get in That Article? Or: Tips on Becoming That Quotable Expert
Why are some CEO’s sought after by the media for interviews and opinions, and not others? We pondered this question after participating in a recent webinar by Bulldog Reporter, “Placing Spokespeople in the Press: How [...]