Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Paradox of Excellence: High Performance = Low Respect?
Conventional wisdom says that companies that strive for continuous improvement and outstanding service will see high customer loyalty and increased brand value. But according to “The Paradox of Excellence,” a book by David Mosby and [...]
Public Relations: Measuring ROI
How does one go about measuring the results of PR? This is a question that has been asked since the dawn of the profession. The answers today are different from what they were even a [...]
Referral Marketing
Many healthcare organizations today rely on mass advertising and marketing campaigns to get their organization or message in front of a particular target audience. This technique may help to build name recognition and brand awareness, [...]
How to Measure the Value of a PR Program
What could be more timely for today's economic conditions? Are you getting what you pay for with your marketing and PR program? Are the results worth the investment? More importantly, how can you measure the [...]
Twitter Helps Engage With Customers
The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources that corporate executives have to [...]
The impact of the Baby Boomers on healthcare marketing!
Baby Boomers -that 76 million-member generation that has shaped so much of American culture for the past 50 years-are a dominant force in healthcare. This is a generation, after all, that has defined consumerism, far [...]