Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Surprising social media stats
Arik Hanson, the principal of ACH Communications, a digital communications consultancy, recently put out a list of aggregated social media stats that “really raised an eyebrow for me over the last few months.” Below are [...]
Facebook marketing: 5 quick tips healthcare companies need to know to make it work
You’ve said VERY to the question, “How important is Facebook to my healthcare PR strategy?” and are either jumping aboard the social media train, or, you’re already on it and looking at making it work [...]
Is Letter Writing Coming Back in Style?
Despite advances in technology that made business and personal correspondences quick and simple, an article in The Telegraph, a London daily, predicted a couple of years ago that letter writing is making a comeback. It [...]
Express Dental Care Helps Alleviate Challenges for Claims Handlers
Scott Public Relation’s client One Call Medical continues to be a communications innovator as well as a services innovator. One Call Medical, the nation’s leading provider of specialty services to the insurance industry, was profiled [...]
The Payback on Social Media Inside Your Company
Social media offers numerous benefits for companies and their employees, including effective team building, communication, and collaboration. Dana Larson, who blogs regularly about business, collaboration and productivity solutions, offers her take on the benefits social [...]
Video Basics for Your Business
Thinking about creating a video to market your business but not sure where to begin? Robert Grossman of Focus Creative provides some basic tips for businesses on video creation. Video seems to be gaining the [...]