When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New York Times, they found a creative way to respond that turned the situation in their favor. Walmart’s Vice President of [...]
Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer service, and promote brand recognition, but it is also one of the easiest and most economical ways to do so. [...]
It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate Great Blog Posts from Doctors.” He shares his personal experience on how to inspire interesting stories from physicians, while at [...]
Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, insurance, and technology companies perform better with sales and lead generation activities. Below we’ve provided the ten most eye-opening lead [...]
With the third highest active viewers, at 400 million, and 925,000 new users each day, it’s time to pay more attention to Google+ and utilize the tools and benefits it has to offer. Here are six key benefits that deserve our attention. 1. Creating a Google+ account will increase your SEO. When people are searching with Google, [...]
An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they are expecting to be provided with relevant, timely and personalized information that suits their needs. If you have a health practice, you also want to [...]
Blog courtesy of Physiquality It’s probably no surprise that exercise is good for you. Doctors recommend physical activity as part of living a healthier lifestyle, and we all know it can help you lose weight and feel better. But how exactly can it improve your health? Here are a few ways exercise can actually prevent health [...]
Blog courtesy of Bridge Global Strategies Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counseling and Pushback Entrepreneurs face enormous pressure to oversee everything, if [...]
Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no [...]
CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]
