In April 2010, the Reputation Institute, a private consulting firm, released its annual “Reputation Pulse,” which measures the corporate reputation of U.S. companies. Ranking is based on consumers’ perceptions of four indicators—trust, esteem, admiration and good feeling—about a company, while also gauging perceptions across seven rational dimensions of reputation. For the second consecutive year, Johnson [...]
Do you know what your customers or clients are saying about your brand, product or services? In today’s digital world, it’s a mistake not to monitor online and social media for conversations that are occurring about your business. Reputations are at stake, and as a business owner, you can no longer afford to ignore online [...]
On Sunday, March 21, 2010 the House passed President Obama’s healthcare reform bill, ending a century-long battle to change the U.S. healthcare system. A landmark victory for the Democrats, the new measure promises to expand insurance coverage to the millions who are uninsured and guarantees coverage for children with pre-existing conditions. The bill will affect [...]
Social media — a term for blogs, social networking sites, videos and podcasts — has been around for several years and continues to expand with new ways to communicate online. Its huge success and popularity has drawn companies from all sectors who are hoping to engage and reach more people to let them know about [...]
Feeds, blogs, podcasts, VOIP – welcome to the world of new media, also sometimes referred to as social media, where the worlds of communications and digital technology converge. What exactly is digital and social media and what does it mean for the healthcare industry and healthcare executives? It means that the rules of communication have [...]
“OMG I just had the best chocolate croissant at the Corner Bistro this morning!” This and similar irrelevant tweets are the type of messages primarily posted when Twitter first came on the scene a few years ago. Today, Twitter has evolved to be much more than a series of 140-character irrelevant tweets with topics ranging [...]
Many companies almost exclusively use their spokespeople to promote the company and its news. While this is definitely one important way to get the word out, especially to specific target audiences, these companies are missing an opportunity to broaden their scope of influence and, ultimately, their sales. By using their spokespeople as industry experts—who understand [...]
Included in the recently signed healthcare reform bill is a new measure requiring restaurant chains to post calorie information on menus and drive-through signs, effective as soon as 2011. The measure is an attempt to stem the obesity epidemic in the U.S., spurred by the belief that Americans will make more informed and healthier choices [...]
You know that warm feeling of validation when the experts agree with a position you’ve been advocating? Well, I have it right now, after reading “Four Ways to Get More Value from Digital Marketing,” published by McKinsey’s & Company’s Marketing and Sales Practice, March 2010, by David C. Edelman. According to this article, as companies [...]
This year’s Risk and Insurance Management conference in Boston (April 24 – 28) was a far cry from the recession-induced gloom of 2009 – even though it rained the last two days. Even the colors were brighter – lime green and fuschia – a great combination for staying awake and alert. I spent three days [...]
