Feeds, blogs, podcasts, VOIP – welcome to the world of new media, also sometimes referred to as social media, where the worlds of communications and digital technology converge.

What exactly is digital and social media and what does it mean for the healthcare industry and healthcare executives? It means that the rules of communication have been turned upside down and sideways. This article looks, first, at what the new media is, and second, how healthcare organizations can and are using it to improve their effectiveness of their communications.

Read The “New” Media Tools and Healthcare Marketing.

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