If Dorothy was a business executive, she might click her heels together three times and say, “There’s no time like now, there’s no time like now - to start making better decisions.” Despite all the doom and gloom in the news, this is the time to ramp up the ROI of your decisions and increase [...]
So what is up with the new healthcare reform bill and how can people who need health insurance get more information? Here is a quick snapshot, courtesy of Health.com, on what people can expect and a helpful link for a more in-depth look. Now: Can’t get insurance because of a pre-existing health condition? You may [...]
Recently, a “brain trust” of PR experts (PR Boutiques International) was asked to recommend what leadership qualities CEOs look for in their C-suite executives. Here’s what they said: A Role Model. C-suite executives are the role models for all employees in the company, as well as a window through which the business community and media [...]
Their marketplace is worth an estimated $1.6 trillion dollars. There are 35.3 million of them. And “word-of-mom” is the most powerful marketing tool to reach them. They are mothers with children under 18 years of age. And who do they listen to? Each other. Social media and the phenomenon of moms influencing moms have given [...]
Doctors treating patients online is a trend that is gaining momentum as a way to enhance the convenience of the physician-patient relationship, expand access to healthcare, and lower healthcare cost. Online consultations or e-visits – through email, live online visits using web-based video or phone, and/or online portals – are most commonly used to treat [...]
A recent Harris survey revealed that 34% of adults have leaned on their preferred social media outlet to air their feelings about a company, brand or product. It goes to show that people want to break through the clutter of marketing and advertising and get firsthand recommendations about the products and brands they are interested [...]
Public Relations can, and has been proven to be, a crucial factor in a successful corporate communications program. But it’s not only about publicity - it’s about a company developing the strategic message(s) it wants known, and then getting out them out to its publics. According to a Financial Post article “PR More Vital Than [...]
In the recent past, most business-to-business (B2B) marketers were cautious in their use of social media. According to a 2009 Forrester Research report entitled “Social Media Playtime Is Over:” • Social media budgets remain miniscule compared to the rest of interactive marketing. Three out of four marketers say their social media spend is $100,000 or [...]
Are you “skyping” yet? In a March 2010 article, USA Today cited a survey on the use of video conferencing, where 45% of respondents said that in five to 10 years, they expect to use video conferencing frequently to communicate with family, friends or colleagues. Thirty percent predicted that in 10 years video calling would [...]
In today’s financial climate, it’s more important than ever to cut costs wherever possible. One way employers can achieve cost savings in today’s tough economy is through workplace wellness programs. Not only do such programs reduce rising health care costs and increase productivity, but they also help employees live healthier lifestyles. A 2009 study conducted [...]
