In any discussion with prospective clients, the question that is sure to come up is ‘How do you measure what you do?” Once upon a time, it was all about media relations and how the media coverage obtained through public relations produced a stellar return on investment when measured in advertising costs, reach and impressions. [...]
Tim Rowan, editor of Home Care Technology Report, is a long-time home health consultant, host of the provocative Home Health Survivor video series and the mind behind the new site The Visible Home Care Technology Selection Guide linking home care agencies with their best software solutions. We’re pleased to share his review of the book [...]
“Should we be on Facebook? Twitter? Should we have a blog? If so, how do we start? How do we manage our social media presence? Or is it all just a waste of time?” Coast to coast, B2B companies are asking these questions. Studies show that firms are increasing the percentage of their marketing budgets [...]
Eat your vegetables, get enough sleep, exercise, don’t drink or smoke – we all know these are good habits to develop in order to get or remain healthy. Should we now add avoid sitting for prolonged periods to our “healthy habits” list? In a recent Washington Post article “Those with a Desk Job, Please Stand [...]
In her article “5 Often-Forgotten Social Media Etiquette Rules,” Jean Aw founder and editor-in-chief of NOTCOT, gives a quick refresher on good online behavior. Here’s a quick summary of the 5 rules: 1. Offer something of value – make sure it is useful and interesting. 2. Observe someone’s habits before engaging with them – don’t [...]
How are companies handling internal communications in today’s economy? A survey to obtain insight into how the recession is impacting employee communications queried senior in-house internal communications experts and HR specialists from a wide range of businesses and locations in November/December 2009. Following are the results.* • Of the businesses surveyed, 73% have been negatively [...]
According to an August research report from The Nielsen Company, Americans are spending nearly a quarter of their online time on social networking sites and blogs, a 43 percent increase over a year ago. Said Nielsen analyst Dave Martin, “Despite the almost unlimited nature of what you can do on the web, 40 percent of [...]
The September issue of Frontline, the Journal for the International Public Relations Association, features an article by Bill Cowen, President of PR Boutiques International, “Ahead of The Curve” (Scott Public Relations became a member of PRBI two years ago). Cowen makes the point that boutique firms bring strategic benefits in ongoing times of change and [...]
Longer days, lower pay, less prestige and more administrative headaches have turned doctors away in droves from family medicine, which has traditionally been the frontline for wellness and preventive-care programs that can help reduce health care costs. In fact, according to the American Academy of Family Physicians (AAFP), the number of U.S. medical school students [...]
Everyone knows that during good times, sustaining a company’s brand is important, but during the not-so-good times it’s even more crucial. In fact, it’s even more important than ever for companies to establish loyalty and trust between their brand and their customers during economic troubles. Public relations can be your secret weapon to actually improve [...]
