Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take [...]
A report by McKinsey & Co. on the future of property and casualty insurance managers, discussed in “McKinsey to Agents: Adapt or Find Another Line of Work” by Elizabeth D. Festa, reveals they face marginalization unless they can evolve and get creative. The agent’s role in some fields is becoming obsolete, and some are fast [...]
As the mother of two teenagers, I am very impressed with the television and public awareness campaign to take the “no texting while driving” pledge. Based on the article “Medical Trends to Watch” in Risk Management, maybe employers should consider expanding this campaign into the workforce. Accidents while driving, and the liabilities when these occur [...]
A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. The Affordable Care Act (ACA) a.k.a. Obamacare, is shaking up the healthcare industry’s business model. There’s money to be made for companies that react quickly [...]
PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
Instagram, an online photo-sharing, video-sharing and social networking service (150 million users) is getting a lot of attention from B2B brands who are now considering this online platform as a potential communication channel. Scott Public Relations recognizes that videos play a crucial part in a successful online strategy for healthcare PR and marketing campaigns and [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does this improve satisfaction and health outcomes, but it improves the way the overall healthcare system operates and will continue to [...]
