As specialists in healthcare PR, we - Scott Public Relations - were very interested in reading Dr. Kevin Pho’s book Establishing, Managing, and Protecting Your Online Reputation. Kevin Pho is the voice behind the top blog, KevinMD. His new book details similar principles that we recommend to our clients as imperative to success in the [...]
As specialists in healthcare, technology and insurance B2B public relations and marketing, Scott Public Relations (SPR) is always looking for the best social media platforms to benefit client’s digital campaigns and maximize their online visibility. After having researched—and used-- Google+ in great detail, SPR found that while it is a powerful platform for many, the [...]
What a difference two years makes. At a recent international trade show for the usually staid insurance industry, I was stunned to see how companies had upgraded their branding and their marketing. Every company had their video playing. Booths had morphed from the paneled, old school law office look to the clean, open, inviting and [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]
The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral part of the business practice nowadays, but it continues to be a fast-moving and quick-changing landscape. It can be easy to become caught up in [...]
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]
The art of the presentation has evolved and advanced into an essential form of communication. Programs like PowerPoint, Excel, and Keynote provide easy-to-use and creative methods for supporting the delivery of your story to enhance the quality of your communication to the audience. While having the tools available is a great asset, knowing how to [...]
A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the “pull” approach. The stat, found in MarketingProfs stated that seventy percent of the sales process today is completed before a prospect has a contact with [...]
In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases distributed by PR professionals. While these relationships—and press releases—are still important components in the story-creation process, journalists are increasingly seeking [...]
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]
