CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]
Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses? Many professionals are turning to YouTube. Here’s [...]
The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels. Numerous social networking sites allow you to display videos and encourage sharing among users within a newsfeed. As Jon Spenceley points out in his article, “More Eyes on Your Video—How and Where to Share,” it’s [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]
There are more and more social media platforms popping up every week, but how do you know which one is truly the best for B2B marketing? Because time isn’t a luxury that public relations/marketing professionals often have, we wanted to save you time and provide you with a comparison chart which details the advantages (and [...]
In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics like inbound and real-time media relations, which are much more effective in the 24/7 nature of today’s media environment. Inbound [...]
Blog courtesy of Bridge Global Strategies A few years ago in a previous agency position, I had the opportunity to work with a client that was a healthcare startup launching a new technology that represented a major advancement in the treatment of certain chronic diseases. In the healthcare startup world, PR programs often follow a [...]
Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]
Results from a workers’ compensation social media survey were recently published with interesting findings on how this industry segment uses social media for business. The survey was a collaborative effort among WorkersCompensation.com, the Work Comp Analysis Group on LinkedIn, Jody G. Thompson Marketing Services, and the respected industry columnist Peter Rousmaniere. Industry professionals in workers’ [...]
