Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin' images to their own pinboards, or 'like' photos. While this is a consumer-heavy social media platform, it can also have real impact for B2B companies [...]
A Review of Business Wire’s White Paper Linking Press Release Output to Outcomes While the public relations industry continues to evolve and shift from traditional to digital tactics to a calculated mix of both, the power of the press release continues to show strength and agility when used strategically in a public relations campaign. Business [...]
Blog courtesy of Bridge Global Strategies and DoubleDimond PR Corporate reputation management isn't just about media relations, social media, and other typical services a PR firm offers. Thanks to our guest blogger, Margot Dimond, APR, Principal, DoubleDimond Public Relations in Houston, for letting us use this post, which originally ran on the DoubleDimond blog, "Ask [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]
Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once you’ve mapped out what content you’ll produce, you’ll need to create and keep up with an editorial calendar. This is the simplest step, but for [...]
A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the “pull” approach. The stat, found in MarketingProfs stated that seventy percent of the sales process today is completed before a prospect has a contact with [...]
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods of Twitter, this fresh video app offers the user the ability to create six seconds’ worth of embeddable video for Twitter postings. In a world [...]
