Blog provided on behalf of Lucy Siegel, President and CEO of Bridge Global Strategies White smoke was first seen rising from the Sistine Chapel chimney on Wednesday at 1:06pm EDT. Just hours later, at 3:33pm, the Vatican tweeted “HABEMUS PAPAM FRANCISCUM,” which translates to “We have Pope Francis.” The tweet was retweeted 25,000 times in [...]
From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. If you are not there, your story may be overlooked. The 4th annual State of the Media Report from Vocus examines how social media impacts [...]
Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]
What do you do when the marketplace changes to such an extent that the company’s value proposition is no longer as powerful as it once was? This is the situation in which PTPN, the nation’s premier network of independent rehabilitation practitioners, found itself. Conceived in the early days of managed care, PTPN is the brainchild [...]
Blog courtesy of Lucy Siegal, CEO of Bridge Global Strategies The new realities of the digital era of communication can sink organizations quickly or can help them to thrive, all depending on what actions they take. Here are some do’s and don’ts to make the best use of digital communications: What Helps: • Be active [...]
In honor of President’s Day, this Einsights’ blog looks at our favorite quotes from U.S. Presidents—and lessons from these leaders and founding fathers for communicators today. Our all-time favorite is from the Great Emancipator himself (and Oscar contender this year), Abraham Lincoln. Given at his second inauguration, at the conclusion of the bloodiest war ever [...]
Blog courtesy of Scott Sobel, MA, President of Media & Communications Strategies Critical Public Relations It seems like every day another entertainment celebrity, sports hero, significant CEO or politician or maybe a religious figure, is in front of cameras or an audience to ring their hands, mouth a mea culpa and ask for forgiveness. They [...]
PR agencies are not “one size fit all.” Finding the right fit for your company can be a difficult process, and it’s important that you ask the right questions before making a decision. As niche PR experts in both healthcare PR and technology PR, we know that there are certain aspects of an agency on [...]
What is the value of PR? This question comes up often in today’s resource-conscious environment, especially for industries ranging from insurance PR and technology PR to healthcare PR. Below are some key ways PR will bring value to your healthcare, insurance or technology company: • PR communications have more weight than marketing and sales communications. [...]
The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a wire service should be to generate leads through improving your company’s search engine optimization efforts. The press release is an [...]
