Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for April, 2014

Video Content Marketing: Embed Video in Your Email

As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, […]

Stats Show the Power of Video

Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept […]

Healthcare PR & Marketing: Ways to Better Communicate with Journalists

The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy […]

Content Marketing Tips: The Types of Content Your Audience Wants to Share

Scott Public Relations has been a long-time proponent that content creation is an essential part of any effective PR and/or marketing campaign – in order to keep people interested and […]

6 Reasons to Frequently Audit Your Website

Blog courtesy of WordWrite Communications, a fellow PRBI member When was the last time your company performed any kind of audit of your website? Have you reassessed your content and […]

Marketing Automation: How to Effectively Streamline Your B2B Sales Process

C-suite executives at B2B healthcare, insurance, and technology companies are presented with new marketing options regularly, but they are often left wondering what the benefits are to investing in these […]

10 Tips for Your Thought Leadership Campaign in 2014

As part of PR Boutiques International (PRBI), we follow members’ blogs and enjoy sharing good content, such as a recent blog from Wendy Marx at Marx Communications. We agree with […]

Making Content Work for You – Tips on Content Creation for Healthcare, Insurance, and Technology Companies

When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, […]

Tips on Selling to the C-Suite

Many salespeople can find it challenging to get involved with executives who could potentially buy their product, often because the salesperson does not fully grasp the mentality an executive has […]

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