Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for August, 2011

Social Media Releases Quadruple Coverage

Recently RealWire, an online service that helps companies distribute press releases, released a study that found social media news releases obtained close to four times the coverage as traditional releases. […]

Social media vs. traditional media

Last fall, StevensGouldPincus released the results of its first survey on social media use by PR and Public Affairs firms. The headline of an article of the survey’s findings in […]

Why are healthcare organizations sitting on the social media sidelines?

Many healthcare organizations are still sitting on the social media sidelines. Why? One reason might be regulatory guidelines—for example, HIPAA compliance. Another may be concerns about the time, effort and […]

2010 U.S. Digital Year in Review Annual Report Released by comScore, Inc.

Recently comScore released its annual report on key trends in digital media, how it is changing, and how companies in all industries—ranging from healthcare to insurance to consumer and to […]

Facebook page changes: 5 B2B Benefits

Facebook has once again tinkered with its pages. This time, the look of its Business Pages have been changed to make them more in line with the recent changes made […]

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