Monthly Archives: August 2011


Social Media Releases Quadruple Coverage

Recently RealWire, an online service that helps companies distribute press releases, released a study that found social media news releases obtained close to four times the coverage as traditional releases. Social media news releases (SMNR) have elements such as embedded videos and links, items that are of particular interest to online journalists and bloggers. They [...]

Social media vs. traditional media

Last fall, StevensGouldPincus released the results of its first survey on social media use by PR and Public Affairs firms. The headline of an article of the survey’s findings in the Bulldog Reporter’s Daily Dog said it all: “Social Media Will Overtake Traditional Media as PR Tool of Choice Within Next Two Years, New Survey [...]

Why are healthcare organizations sitting on the social media sidelines?

Many healthcare organizations are still sitting on the social media sidelines. Why? One reason might be regulatory guidelines—for example, HIPAA compliance. Another may be concerns about the time, effort and expense required to create original content. This can be a challenge. But, it’s not insurmountable. Chris Iafolla says instead of creating content, companies can focus [...]

2010 U.S. Digital Year in Review Annual Report Released by comScore, Inc.

Recently comScore released its annual report on key trends in digital media, how it is changing, and how companies in all industries—ranging from healthcare to insurance to consumer and to technology—can capitalize upon key trends in 2011. Digital media looked at included e-commerce, social networking, online video, search, online advertising, and mobile. Below are key [...]

Facebook page changes: 5 B2B Benefits

Facebook has once again tinkered with its pages. This time, the look of its Business Pages have been changed to make them more in line with the recent changes made to personal profiles. Plus, and this is really exciting, there’s now added functionality features that provide new benefits for B2B companies. Read a very helpful [...]