Monthly Archives: October 2010


Is Healthcare PR Going Boutique?

The September issue of Frontline, the Journal for the International Public Relations Association, features an article by Bill Cowen, President of PR Boutiques International, “Ahead of The Curve” (Scott Public Relations became a member of PRBI two years ago). Cowen makes the point that boutique firms bring strategic benefits in ongoing times of change and [...]

Addressing the primary care physician shortage: One patient-centered medical home at a time

Longer days, lower pay, less prestige and more administrative headaches have turned doctors away in droves from family medicine, which has traditionally been the frontline for wellness and preventive-care programs that can help reduce health care costs. In fact, according to the American Academy of Family Physicians (AAFP), the number of U.S. medical school students [...]

Four Reasons Why PR is Powerful in Tough Times

Everyone knows that during good times, sustaining a company’s brand is important, but during the not-so-good times it’s even more crucial. In fact, it’s even more important than ever for companies to establish loyalty and trust between their brand and their customers during economic troubles. Public relations can be your secret weapon to actually improve [...]

Dorothy’s Decision Matrix

If Dorothy was a business executive, she might click her heels together three times and say, “There’s no time like now, there’s no time like now - to start making better decisions.” Despite all the doom and gloom in the news, this is the time to ramp up the ROI of your decisions and increase [...]