Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for October, 2010

Is Healthcare PR Going Boutique?

The September issue of Frontline, the Journal for the International Public Relations Association, features an article by Bill Cowen, President of PR Boutiques International, “Ahead of The Curve” (Scott Public […]

Addressing the primary care physician shortage: One patient-centered medical home at a time

Longer days, lower pay, less prestige and more administrative headaches have turned doctors away in droves from family medicine, which has traditionally been the frontline for wellness and preventive-care programs […]

Four Reasons Why PR is Powerful in Tough Times

Everyone knows that during good times, sustaining a company’s brand is important, but during the not-so-good times it’s even more crucial. In fact, it’s even more important than ever for […]

Dorothy’s Decision Matrix

If Dorothy was a business executive, she might click her heels together three times and say, “There’s no time like now, there’s no time like now – to start making […]

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