Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]
Blog courtesy of Lucy Siegal, CEO of Bridge Global Strategies The new realities of the digital era of communication can sink organizations quickly or can help them to thrive, all depending on what actions they take. Here are some do’s and don’ts to make the best use of digital communications: What Helps: • Be active [...]
In honor of President’s Day, this Einsights’ blog looks at our favorite quotes from U.S. Presidents—and lessons from these leaders and founding fathers for communicators today. Our all-time favorite is from the Great Emancipator himself (and Oscar contender this year), Abraham Lincoln. Given at his second inauguration, at the conclusion of the bloodiest war ever [...]
Blog courtesy of Scott Sobel, MA, President of Media & Communications Strategies Critical Public Relations It seems like every day another entertainment celebrity, sports hero, significant CEO or politician or maybe a religious figure, is in front of cameras or an audience to ring their hands, mouth a mea culpa and ask for forgiveness. They [...]
The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a wire service should be to generate leads through improving your company’s search engine optimization efforts. The press release is an [...]
In our last post excerpted from our white paper entitled “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets,” we borrowed from “Classic Movie Night” to show you the old school view that many people still have of public relations. Here are the three major ways that PR and [...]
In healthcare, insurance and technology public relations, executives everywhere are all seeking to develop a cohesive and integrated PR and marketing campaign that will capture leads, drive growth and foster trust in their company or brand. Our agency faced the same challenges, which is why we developed an effective, affordable solution that we call the [...]
Results-oriented healthcare is definitely a hot topic here at Scott Public Relations because so many of our clients are in the healthcare industry. We found this interview of George Halvorson particularly insightful as he shares how during his tenure at Kaiser Permanente, he helped to transform the medical culture there, with the top priorities being [...]
We frequently get questions about why businesses should participate in social media. One reason is the impact of social media in doing a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find journalists on Twitter that matter to you. Their tagline: “By [...]
Here at Scott Public Relations we strongly believe that knowledge is power, and social media is quickly becoming the prominent method of sharing that knowledge with others so today we’re sharing a blog post from fellow PRBI member Bridge Global Strategies, based in New York City. Four Lessons in Social Media from the Olympics Bridge [...]
