Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]
Blog courtesy of WordWrite Communications With YouTube, Vine and Instagram it is becoming increasingly difficult to keep up with the latest video flavor of the week. We’ll get to which tool is best for you to use later, but with all these new and easy video creation and sharing apps, there’s really no excuse for [...]
As specialists in healthcare PR, we - Scott Public Relations - were very interested in reading Dr. Kevin Pho’s book Establishing, Managing, and Protecting Your Online Reputation. Kevin Pho is the voice behind the top blog, KevinMD. His new book details similar principles that we recommend to our clients as imperative to success in the [...]
Blog courtesy of Bridge Global Strategies Some say they are lazy, narcissistic, and spoiled. Others would describe them as socially responsible, and digitally aware. Who are they? They are the Millennials. Also known as Generation Y, this demographic group of individuals is getting a lot of attention from both the media and the business world. They [...]
According to the U.S. Department of Labor, women make approximately 80 percent of the healthcare decisions for their families today. This is a well known fact in the PR world, and as healthcare public relations and marketing experts, Scott Public Relations targets women for these healthcare-specific campaigns. Where women spend their time while on the [...]
The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral part of the business practice nowadays, but it continues to be a fast-moving and quick-changing landscape. It can be easy to become caught up in [...]
Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the first in a four-part series, describing the steps to execute a successful content marketing strategy. Just twenty years ago, an effective marketing strategy usually required significant investments across many different communications channels, such as print and broadcast advertising, public relations, direct [...]
In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases distributed by PR professionals. While these relationships—and press releases—are still important components in the story-creation process, journalists are increasingly seeking [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods of Twitter, this fresh video app offers the user the ability to create six seconds’ worth of embeddable video for Twitter postings. In a world [...]
