About forty-eight percent of patients research for two weeks before making a medical decision. This increase in online research means that different brands often get lost in the shuffle and today, medical marketers must find a way to keep their brand in the forefront of patient’s minds. Retargeting is an excellent way to do so. [...]
LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information. One and a half million LinkedIn members are sharing content and sixty-five percent of users have increased their consumption over the past year. This drastic increase is now [...]
Running a successful medical practice today is challenging. Physicians and healthcare practitioners are especially perplexed by how to market their practices in a constantly changing world. That’s why SPR developed its new JumpStart Marketing Program for healthcare professionals. This program benefits practices by: Attracting additional patients. Expanding a certain type of patient population or service. [...]
There are currently more than 1 billion active social media users across the various social media platforms. This makes social selling one of the best ways to reach mass audiences. These social media users will turn to their online social networks before committing to a purchase, and the average consumer will look at more than [...]
Harbor Health Systems, a One Call Care Management company, hosted the MDM conference in Laguna Beach, California on July 30th. Topics discussed during the meeting included identifying the best doctors to treat workers’ compensation patients, updates on legislation impacting physician networks, and tools for doctors to better manage these cases. “We are truly at a [...]
SPR recommends that healthcare, insurance, and technology companies use videos in order to reach target audiences today. Approximately eighty-three percent of human learning is visual. With our eyes fixated on our mobile device screens 24/7, video is the perfect medium to deliver brand messaging because it is quick, concise, and the preferred method of delivery [...]
The medical field is still determining whether innovations such as Google Glass, a pair of glasses that doubles as a camera and computer, will live up to the hype. A New York Times post, “Google Glass Enters the Operating Room,” discusses the possible impacts of this new innovation. Various medical professionals have different opinions about [...]
A collaborative surgical hospitalist program can improve patient outcomes, reduce length of stay, and lower costs, sustaining these results over a five year period of time, according to an article published in the July issue of the Journal of the American College of Surgeons. Sutter Medical Center, Sacramento, a tertiary referral community hospital with 654 [...]
Our third and final blog in this series takes a look at the recommendations outlined in the Salesforce 2014 State of Marketing report. Here are several recommendations for an effective marketing campaign, including: Focus on customer engagement: Note when and how often your customers connect with you and your messages, and then create a strategy [...]
In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people [...]
