Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways [...]
The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take [...]
From Vocus' 2014 State of the Media Report Understanding how to properly pitch a story to the media is a crucial skill all public relations professionals must cultivate in order to be successful in the industry. Many professionals face great difficulty in how they should go about pitching a story. Would a phone pitch be [...]
Are you aware that one-third of Americans are considered overweight? With the average person spending half their day working, the obesity epidemic is slowly making an impact on the productivity of the modern day working environment. According to a study done by Northeast Business Group last November, obesity has ascended to the top of health [...]
Many businesses forget that while social media is a great new opportunity to market and expand, there are many dangers that come along with the opportunity. David Lewison says in “Social Media and the Insurance Implications” that most marketing and communications departments recognize social media is a great chance to elevate a personal or corporate [...]
Everywhere you look these days, you see articles and discussions about content marketing. I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. Content marketing services are one of the fastest growing services offered by public relations and marketing communications firms. Here's why: [...]
Did you know that average click-through rate for B2B marketing emails in Q2 2013 was 1.7 percent (Epsilon)? Email marketing is the ideal tool to boost traffic to your site or grow conversion rates, but recipients must first click the hyperlinks you include in emails. In Michael Linthorst’s MarketingProfs article, “Five Tips to Increase Your [...]
B2B marketers today use an increasing number of social media platforms to effectively connect and engage with both customers and employees. Everything has to be available on mobile, and big data has transformed from “nice to have” to “must have” in order to make informed choices. Combining these things with the adoption of agile marketing [...]
It can often be challenging for a business grounded in its practice for many years to adjust to the ever increasing move towards digitalization in business. Jeff Bullas, in his blog “10 Things You Should Not Ignore In Your Digital Marketing Strategy,” says that more and more companies suffer from a kind of “digital disconnect”—a [...]
