As experts in healthcare public relations, we are frequently asked why B2B companies should participate in social media? One reason is the impact of social media in a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find the journalists that matter to [...]
by Lucy Siegel, Bridge Global Strategies One of the most difficult parts of my job is to explain to a client why the announcement the company’s CEO wants us to make isn’t news and is unlikely to be covered by the media. Here are a few examples of what journalists don’t find worth covering but [...]
In our last post excerpted from our white paper entitled “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets,” we borrowed from “Classic Movie Night” to show you the old school view that many people still have of public relations. Here are the three major ways that PR and [...]
According to the National Council on Compensation Insurance (NCCI), since 2001, medical expenses for workers compensation insurance claims have increased nationwide by an annual average of 8 percent. If rising medical costs are driving workers compensation’ expenses, asked Paladin Managed Care services, why are we still using the old-fashioned indemnity model to manage that care? [...]
In healthcare, insurance and technology public relations, executives everywhere are all seeking to develop a cohesive and integrated PR and marketing campaign that will capture leads, drive growth and foster trust in their company or brand. Our agency faced the same challenges, which is why we developed an effective, affordable solution that we call the [...]
With opioid prescribing on the rise nationwide, the challenge of addiction is on the top of the list for workers’ compensation executives. One clear result in cases of opioid overuse or abuse in workers’ compensation is the decline of the injured worker’s health. Additionally, industry studies show long term opioid use may lead to longer [...]
Results-oriented healthcare is definitely a hot topic here at Scott Public Relations because so many of our clients are in the healthcare industry. We found this interview of George Halvorson particularly insightful as he shares how during his tenure at Kaiser Permanente, he helped to transform the medical culture there, with the top priorities being [...]
by Lucy Siegel, Bridge Global Strategies In the last Bridgebuzz blog post, I reported the results of a survey we conducted of PR professionals about failure to meet PR program goals and expectations. The survey was conducted using Survey Monkey and had a total of 54 responses. Almost all of those who responded were quite [...]
by Lucy Siegel, Bridge Global Strategies This month marks the eighth anniversary of my firm, Bridge Global Strategies. Anniversaries are a good time to reflect on what’s gone well, what hasn’t, and why. We’ve had some tremendous successes for clients, but also a few instances where we haven’t achieved what we had hoped. Failure to [...]
Lucy Siegel, Bridge Global Strategies We’ve all been there: despite training and practice, the CEO blows a good media coverage opportunity by saying the wrong thing to a reporter, and neglects to say what should have been said to communicate the company’s key messages. We all want to see the best possible media portrayal of [...]
