Blog courtesy of Lucy Siegel, President and CEO of Bridge Global Strategies Foreign companies that want to build visibility in the U.S. are usually surprised to find that there are cross-cultural differences in the role of public relations between their countries and the U.S. In many parts of the world, including most of Asia and [...]
In honor of President’s Day, this Einsights’ blog looks at our favorite quotes from U.S. Presidents—and lessons from these leaders and founding fathers for communicators today. Our all-time favorite is from the Great Emancipator himself (and Oscar contender this year), Abraham Lincoln. Given at his second inauguration, at the conclusion of the bloodiest war ever [...]
Blog courtesy of Scott Sobel, MA, President of Media & Communications Strategies Critical Public Relations It seems like every day another entertainment celebrity, sports hero, significant CEO or politician or maybe a religious figure, is in front of cameras or an audience to ring their hands, mouth a mea culpa and ask for forgiveness. They [...]
Blog courtesy of Scott Sobel, president of Media & Communications Strategies, Inc., featured in Bulldog Reporter’s Daily ‘Dog Ray Lewis — a public relations phenomenon and enigma. A motivator and defensive genius both on and off the field. Now he is being accused of using deer antler spray as a performance-enhancing drug to repair a [...]
Wondering if PR is really necessary for your company? Let’s examine the scenario of discontinuing a PR program or just not implementing one at all. Could you do without a PR program? The answer is: yes. But do you want to? Some companies survive without PR programs. However they risk not reaching the visibility, brand [...]
PR agencies are not “one size fit all.” Finding the right fit for your company can be a difficult process, and it’s important that you ask the right questions before making a decision. As niche PR experts in both healthcare PR and technology PR, we know that there are certain aspects of an agency on [...]
Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these top five healthcare trends to watch in 2013. 1. Universal coverage. This, we should remember, is the purpose behind the [...]
What is the value of PR? This question comes up often in today’s resource-conscious environment, especially for industries ranging from insurance PR and technology PR to healthcare PR. Below are some key ways PR will bring value to your healthcare, insurance or technology company: • PR communications have more weight than marketing and sales communications. [...]
The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a wire service should be to generate leads through improving your company’s search engine optimization efforts. The press release is an [...]
It’s the season of “best of” lists of every type. So, I’d like to offer up my “best book” list of 2012. (Spoiler alert: It’s short, and no books featuring vampires were considered for this list.) But first, some insight into what makes them so memorable, and what that means for communication. Every book that [...]
