Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

“Secrets of Creating Video” to be Presented by Scott Public Relations and Focus Creative on November 15

Los Angeles — Executives in business-to-business firms can master power techniques for creating videos for business success in a free webinar, “Secrets of Creating Video,” on November 15 at 12:00 p.m. EST. Focus Creative, an award-winning multimedia communications and development company, and Scott Public Relations, specialists in healthcare, insurance, technology and professional services PR and marketing. The presentation is the second event in the “Secrets of B2B Marketing: The Masters Series,” set to run through 2012.

“Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product,” noted Robert Grossman, president of Focus Creative. “We developed this webinar to share the most important tips to creating quality video for B2B executives in sales, marketing and business development. In just an hour, participants in this webinar will learn the art of developing professional looking videos to capture their target audience and drive sales.”

“Videos are an important tool for companies that wish to stand-out in a crowded marketplace,” said Joy Scott, president and CEO of Scott Public Relations.

“This presentation is designed to empower people who may be intimidated by video marketing, or who think only large companies can afford to use video, with the information they need to successfully use video marketing to build their businesses.”

In this presentation, participants will learn:

  • The role of video in B2B marketing
  • Creating content that people will watch
  • Getting your video seen
  • How to create video on a budget without looking cheap
  • How to get people to share your video
  • Using video to drive sales

For more information on the webinar and how to register, visit Scott Public Relations or Focus Creative.

About Focus Creative Group

Focus Creative Group is a full service award-winning, multimedia communications, marketing and production company. The company was founded in 1993 by Robert Grossman, the company’s current President & Executive Producer to work with organizations to grow their businesses using state of the art communications and multimedia technology. Focus Creative Group services include: strategic communications consulting, creative direction, event and meeting production, video production, presentation design and coaching, internet marketing and social media. For more information, please visit

About Scott Public Relations

Scott Public Relations, based in Los Angeles, California, has served companies in healthcare, insurance, technology and professional services industries across the U.S. and abroad, with a full range of public relations services for 24 years. Scott Public Relation’s approach to PR is characterized by account teams of senior level practitioners with in-depth experience for all accounts. Scott Public Relations is also a member of Public Relations Boutiques International (PRBI), an international network of boutique public relations firms providing broad and deep service capabilities around the globe. For more information, visit


Joy Scott
[email protected]
(818) 610-0270


Robert Grossman
President & Executive Producer
Focus Creative Group
Tel: 818.728.9200
Mobile: 818.231.5238