Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Will a New Buzz-Predictor Tool Change Journalism?
By Lucy Siegel, Bridge Global Strategies It had to happen. Computer scientists have just come up with a way to predict before publication whether or not a news story has the potential to create buzz. [...]
Six Reasons Flexibility Helps Start-ups
By Lucy Siegel, Bridge Global Strategies Lord knows, start-ups have plenty of disadvantages (never enough money, limited staff to do all that needs to be done and low visibility compared to established competitors, to name [...]
Health Insurance Plan’s “Individual Mandate” Not Well Communicated by Government and Media
By Lucy Siegel, Bridge Global Strategies The biggest objection to the new federal health insurance plan is its requirement that everyone buy health insurance. A poor job has been done of explaining why this is [...]
Five Key Lessons We Can Learn from Mike Wallace
Our fellow PRBI member Lucy Siegel had the opportunity to meet Mike Wallace in the spring of 2005. We’re sharing her story below... In May, 2005, I had the pleasure of sitting in the audience [...]
“Secrets of Using Video in B2B Marketing Campaigns” Webinar Now Available to View Anytime!
Videos have the power to deliver clear and concise messages in a format that is engaging and easy for people to share. Executives in business-to-business firms can master the techniques for creating videos for business [...]
Healthcare Industry Take Note: Baby Boomers are Getting Fit and Ready to Spend!
With the first Baby Boomers entering retirement last year, you might have envisioned them spending long days relaxing instead of starting a new healthy living routine. But this vibrant group of 48 to 66 year [...]