Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Ray of Hope for Redemption: How Did Pro Football Legend Ray Lewis Bounce Back from a Murder Rap?
Blog courtesy of Scott Sobel, president of Media & Communications Strategies, Inc., featured in Bulldog Reporter’s Daily ‘Dog Ray Lewis — a public relations phenomenon and enigma. A motivator and defensive genius both on and [...]
PR or Not, That is the Question
Wondering if PR is really necessary for your company? Let’s examine the scenario of discontinuing a PR program or just not implementing one at all. Could you do without a PR program? The answer is: [...]
Tips for Choosing a PR Agency
PR agencies are not “one size fit all.” Finding the right fit for your company can be a difficult process, and it’s important that you ask the right questions before making a decision. As niche [...]
2013’s Top Trends in Healthcare
Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these [...]
Public Relations: A Value Proposition
What is the value of PR? This question comes up often in today’s resource-conscious environment, especially for industries ranging from insurance PR and technology PR to healthcare PR. Below are some key ways PR will [...]
Why Press Releases Still Matter
The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a [...]