Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Mastering Social Media Engagement
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding [...]
PR & Marketing: Then and Now
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era [...]
Innovation Spotlight: Total Therapeutic Management Speeds Adoption of Evidence-based Medical Guidelines
Total Therapeutic Management Introduces First Live Web-Based Academic Detailing Program iClin-Engager™ offers a highly targeted, patient-centric approach to provider education while also accommodating busy clinicians’ schedules When we visit our family doctor, most of us [...]
Vine – a new tool for the PR toolkit?
Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods of Twitter, this fresh video [...]
The Catholic Church & Social Media
Blog provided on behalf of Lucy Siegel, President and CEO of Bridge Global Strategies White smoke was first seen rising from the Sistine Chapel chimney on Wednesday at 1:06pm EDT. Just hours later, at 3:33pm, [...]
Trials, tribulations, and the impact of social media on the media industry
From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. If you are not there, [...]