Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Startup PR Consulting: No Such Thing as a Free Launch
Blog courtesy of Bridge Global Strategies Everyone knows startups have limited budgets and are leanly staffed. I've started up two companies myself, and I know what's it's like to have someone tell you, "You really [...]
The Two Emerging Media-Relations Skills Every PR Pro Needs
In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics [...]
Mobile Marketing Infographic: Big Brand Experience on a Small Screen
Blog courtesy of Bridge Global Strategies Mobile marketing articles are everywhere every day now. For a quick visual overview of how it all started, where we are and where we're going with mobile marketing, take [...]
Don’t Blow it With Social Media
Advice from Ryan Pinney’s InsuranceNewsNet Magazine article, “Don’t Blow it With Social Media” is well taken. Here’s a summary. Social media is the essential element for information and publicity gathering in the modern digital age. [...]
A Reflection on the State of Current Healthcare Public Relations and Marketing
At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does [...]
10 Ideas to Make Boring B2B Social Media Posts Captivating
The following tips are taken from “10 Ideas to Make Boring B2B Social Media Posts Captivating,” by Jeffrey L. Cohen. Product marketing has been the driving force behind writing and advertising in social media for [...]