Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Healthcare PR & Marketing: Ways to Better Communicate with Journalists
The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story [...]
Content Marketing Tips: The Types of Content Your Audience Wants to Share
Scott Public Relations has been a long-time proponent that content creation is an essential part of any effective PR and/or marketing campaign – in order to keep people interested and coming back to your company, [...]
6 Reasons to Frequently Audit Your Website
Blog courtesy of WordWrite Communications, a fellow PRBI member When was the last time your company performed any kind of audit of your website? Have you reassessed your content and keywords for peak optimization lately? [...]
Marketing Automation: How to Effectively Streamline Your B2B Sales Process
C-suite executives at B2B healthcare, insurance, and technology companies are presented with new marketing options regularly, but they are often left wondering what the benefits are to investing in these new marketing tools. They also [...]
10 Tips for Your Thought Leadership Campaign in 2014
As part of PR Boutiques International (PRBI), we follow members’ blogs and enjoy sharing good content, such as a recent blog from Wendy Marx at Marx Communications. We agree with Marx’s stance on thought leadership [...]
Making Content Work for You – Tips on Content Creation for Healthcare, Insurance, and Technology Companies
When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, creating new lead generation offers [...]