According to a recent Bulldog Reporter article, research from MIT Sloan Management Review and Deloitte Consulting reveals that 52 percent of respondents to a recent survey gave their business a three or below (out of ten) on social business maturity. The same report also shows that 36 percent of the 2,500 surveyed executives rated social [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
Scott Public Relations recently shared some marketing insights with MMCHR, a California based Human Resources Outsourcing company. We thought these six tips on how to make saying “thanks” part of your marketing program would be beneficial for all healthcare, insurance, and technology marketing professionals. Enjoy and let us know what you think in the comments [...]
Blog courtesy of Bridge Global Strategies In today’s über-connectedworld, people are bombarded with messages from every direction. For many of us, the daily cycle starts and ends with TV news, punctuated by a tidal ambush of web searches, emails, text messages and snail mail. We have primed ourselves to deal with this sensory overload through the [...]
Blog courtesy of WordWrite Communications In today’s business world, the website is the cornerstone of marketing, certainly a pillar in a strategic marketing plan. But if no quality prospects find the site, what good is it? If you’re marginally familiar with the concept of search engine optimization, you’re probably familiar with keywords. If you’re a [...]
Email marketing is a widely used tactic to advertise and sell products. But just how effective is sending sales emails? Some facts from a Salesforce slide deck, “25 Mind Blowing Email Marketing Stats” may shed some light on the practicality of using this technique. Surveys show that forty-four percent of people who received marketing emails [...]
Blog courtesy of Bridge Global Strategies This blog post is the last in a three-part series, describing the steps to execute a successful small business PR strategy. In our first two posts in this series, we walked you through the core components of an effective small business PR strategy—research and planning and media outreach—providing recommendations on how [...]
We like this “Five Easy Steps To Measure Your Social Media Campaigns” by Jenn Deering Davis which originally appeared on KISSmetrics and have summarized the five steps below. The use of social media for business should always be accompanied by a measurement of these social activities. Measurement tools provide information on whether what you do [...]
Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]
Insights drawn from Health 2.0 Conference As the mother of two teenagers, my attitude toward electronic games can best be described as somewhere between fear and loathing. That changed at Health 2.0. The client I was there with, CyberDoctor, launched a new electronic game application called PatientPartner. PatientPartner is unique in that it is the first [...]
