Scott Public Relations is a player in healthcare innovation, introducing new services, communicating ground-breaking research and promoting better healthcare options.
Aon Life Sciences
Highlighting the Value of Biotech Medications to Employers, Hospitals and Other Decision Makers
By the early 2000s, biotech–or specialty pharmaceuticals–were gaining considerable attention both for their promise, and for their cost. There was a real need for a better understanding of the cost / value proposition. Aon Life Sciences developed an innovative initiative—the Clinical Effectiveness Resource Management (CERM) campaign—to communicate the value and to provide payers with the knowledge necessary to eliminate inaccurate cost bias from medical decision-making. SPR’s campaign generated a number of peer reviewed placements as well as key trade announcements and helped Aon support its client’s goals of securing placement for biotech medications on hospital and health plan formularies.
- Interviews at key trade shows
- Positioning of Aon executives as experts on avoiding cost bias
- Placements in relevant editorial calendars
California HealthCare Foundation
Leveraging Studies, Surveys, for Broad, Deep Coverage
A Dartmouth Atlas Project (DAP) study demonstrated significant regional differences in the amount of medical services that patients receive without the anticipated improvement in results. For the first time, this data was available for individual hospitals in California. SPR was engaged by the California HealthCare Foundation to handle media relations for this announcement. The result was balanced coverage, clearly communicating the study’s key message that “more care is not necessarily better care.”
- Four of the six major California papers which were offered exclusives ran features on the study: Los Angeles Times, San Francisco Chronicle, Sacramento Bee and San Diego Union Tribune.
- Two radio stations in the Los Angeles metro area aired stories.
- An Associated Press article was carried by six of the secondary California market papers and numerous smaller papers, as well as by larger publications, including the San Jose Mercury News, San Francisco Chronicle and Sacramento Bee.
- The Los Angeles Times and Sacramento Bee ran op-eds highlighting the study results and its implications.
- Awarded the Silver Magellan Award and Prism Awards for Excellence for outstanding marketing communications.
California HealthCare Foundation
Launching an Online California Hospital Report Card
California HealthCare Foundation collaborated on the launch of a comprehensive consumer report card for California hospitals to motivate action.
SPR generated coverage that was both broad and deep within California, and drove considerable traffic to the CalHospitalCompare.org website, collecting more than 55,000 hits in the first two days of the launch. State-wide coverage included consumer, business journals and broadcast outlets, as well as 141 radio stations. The Associated Press and Dow Jones MarketWatch ran national stories. Healthcare trades also extensively covered the new report card.
IPC The Hospitalist Company
IPC The Hospitalist Company, Inc., a leading national hospitalist physician group practice company, wanted to use PR to support its growth strategy to deepen and broaden its position in current markets and expand into new ones, as well as support IPC’s acquisitions and hospital contracts initiatives.
To achieve these goals, SPR communicated IPC’s value proposition via coverage in a broad set of health care trade media, in addition to keeping a strong presence in hospitalist media. As a result, for the last three years SPR has secured an average of more than one placement per week in media that was meaningful to IPC.
SPR also collaborated with IPC to garner numerous prestigious speaking opportunities and industry and business awards including:
- Founder and CEO, Adam Singer, M.D., as one of Modern Healthcare’s “50 Most Powerful Executives”
- Two physicians recognized as “Physician Executive of the Year” by MGMA/ACMPE
- Four physicians recognized as ACP’s “Top Hospitalists”
- CFO’s recognition by the San Fernando Valley Business Journal as a Top CFO
- Modern Healthcare’s recognition of IPC as a “Best Place to Work”
Award-Winning “Health Across America” Tour Showcased Community Pharmacists
As a result of the Medicare Part D drug benefit, Medicare beneficiaries were tasked with selecting the most appropriate prescription drug plans for their needs and budget. Seniors often turn to their local community pharmacists for guidance through this complicated process. Pharmacists are challenged to arm themselves with the information necessary to best serve their customers. SPR’s partnership in McKesson’s “Health Across America” tour generated media results from outreach in six markets that included a wide range of placements spanning trade and consumer print, radio and television outlets. Key placements included:
- A segment on Univision providing footage of the tour and interviews with spokespeople, pharmacists and consumers.
- Radio interviews in San Antonio and Tennessee.
- An interview with a pharmacist featured in Pharmacy Times.
- An online tour update and a print story in Drug Topics.
- Articles in local newspapers in San Antonio and the Rio Grande Valley in Texas.
- Calendar announcements in several markets.
- Winner of the Public Relations Society of America’s Prism Awards of Excellence for the “Health Across America” campaign
Leveraging Breaking News Positions Oncologists as National Experts
Premiere Oncology is a community-based oncology practice and research center founded by a world-renowned oncologist and researcher Dr. Lee Rosen. However, Premiere was young and often overshadowed in the media by its institutional neighbors – UCLA, USC and Cedars Sinai.
By leveraging breaking national news about cancer, SPR secured media coverage with national media with LA bureaus such as National Public Radio and the New York Times, Newsweek, US News and World Report.
Other media coverage included:
- Los Angeles Times
- Houston Chronicle
- St. John’s News
- The Baltimore Sun
- The Boston Globe
- Chicago Tribune
- Orlando Sentinel
- The Seattle Times
- Los Angeles Daily News
- KTLA Channel 5 News
- Long Beach Press Telegram
- Beyond Magazine
Member survey sets new course for 20-year-old organization.
PTPN, the country’s first network of rehabilitation professionals in private practice, assessed member attitudes and perceptions to set a new direction for the company’s future, with SPR’s help.
PTPN’s management—both national and regional—recognized the need for an updated vision and plan suited to today’s environment. Consequently, PTPN engaged SPR to develop an opinion survey of its members and of its state and regional managers and board members. The purpose of the survey was to find out how members rated the value of PTPN, which services were of greatest value and least value, what their expectations were of PTPN for the future, and what they needed to grow their practices in today’s market.
As a result of the survey, PTPN developed a new action plan and updated mission for execution. In addition to providing concrete guidance for the future of the organization, the survey and action plan helped to include all members and managers in the process of creating PTPN’s future.
Testimonials from Healthcare Clients
“Our company originally selected Joy Scott as our public relations consultant based on her knowledge of managed care and health care, and her experience with the media in those sectors. Our relationship is now in its third decade. Her role has extended beyond media relations to include member and marketing communications, member surveys, and designing messaging and strategies for new market challenges. We truly see Joy and her agency as members of the PTPN team.”
“I wanted to express my extreme gratitude for the amazing job you and your colleagues did with the event last night. I remain incredibly impressed with your expertise, thoroughness and guidance.”
“Scott Public Relations is an integral part of our marketing team. They have worked with PTPN for more than two decade to elevate our image in the marketplace. I’ve personally worked with them at two companies and seen how their expertise in healthcare and insurance adds value to their public relations services.”
“In an industry as dynamic as healthcare – particularly the hospital sector — the ability to communicate new ideas is critical to their acceptance in the marketplace and ultimate success. Scott Public Relations proved themselves exceptionally capable in understanding our company and our vision. Their ability to connect with media and secure coverage of our successes and forums for our executives and physicians to deliver our message, created interest and awareness in our company. Their approach is uniquely suited to help companies be recognized in the marketplace. To us, that’s strategic and creative communications…”
“Scott Public Relations exceeded my expectations in every way. Not only were they enjoyable and professional to work with, they produced results that I could not have predicted when I engaged them. I intend to work with them wherever I go.”
“As a 2-time client of Scott Public Relations I’ve benefited numerous times from the team’s professionalism and knowledge of the health and medical field. Thanks to their nuanced understanding of the healthcare industry and the media we were able to develop laser-like, effective messaging and achieve our desired results.”
“I’ve worked with Scott Public Relations for three years to create and implement an ongoing integrated public relations strategy which is, in all ways, a smashing success. Joy and the staff are as passionate about the success of the company as I am. They’ve invested in learning and under-standing the intricacies of our extremely complicated industry and, as a result, are able to write impactful media pitches that have resulted in literally hundreds of key placements and dozens of bylined articles. They are a huge part of my success in measurably increasing awareness and positively shaping perceptions of our company. I simply couldn’t do it without them.”
“I want to formally thank you and the entire Scott Public Relations staff. I am thrilled with the event and I recognize how hard you and your team worked. Your dedication and professionalism during these past few months has been outstanding. The press kits look terrific and I know we are well on our way to achieving our goals.”
“In my 15 year history with Scott Public Relations, they have assisted me in the growing of several start-up companies. My experience with SPR really taught me the power of public relations to fill a sales pipeline and to grow a company. I have been continuously impressed with their knowledge of healthcare, passion for their clients, and commitment to these companies’ success. They know the markets, the media, the technology and the trends. As entrepreneurs themselves, they understand start-ups and entrepreneurial firms. The staff is responsive and creative. Their approach is that they are our partners in our ventures.”
“SPR helped our company to develop an effective, highly targeted and engaging PR campaign that has helped us to grow into one of the largest and most respected companies in our industry. Their professionalism, ideas and dedication to our company has played an important role in our growth and success.”