From the first capitation software program to connecting medical devices in hospitals across the globe, Scott Public Relations partners with technology innovators to introduce new products and services and bring their inventors to market leadership.
Cambridge Integrated Services Group
Launching a Global BPO/IT Company
Cambridge Integrated Services Group, second largest third-party administrator of insurance claims in the U.S., was purchased by a Singapore-based IT firm.
Its new business goal was to create awareness and sales leads among companies in the U.S., Australia, United Kingdom and Asia/Pacific region for new Business Process Outsourcing (BPO) services.
With SPR’s collaboration, Cambridge Integrated Services Group was named as one of the top three BPOs in a survey published in Fortune Magazine, and was compared with Accenture and other key players. SPR secured a presentation and case study at a key Gartner conference, and speaking engagements at other industry meetings. Media coverage was posted on the website and used in sales calls supporting Cambridge’s successful marketing efforts.
Expanding a Technology Brand into New Vertical Markets
Fair Isaac, a leader in business analytics, needed to quickly establish itself in the health insurance arena for its fraud detection software without incurring harsh reaction from medical providers.
SPR secured feature placements in 19 of the company’s top 20 targeted media and a placement in USA Today. The outcomes of this media coverage included:
- Interest from one company that went on to serve as a “beta test” site for the new technology.
- Development of merchandising materials for the sales force, direct mailings and website posting.
- Clearly differentiated the system from competitors via product profiles and bylined articles in trade and vertical industry trade press.
ull Capture Solutions
Full Capture Solutions Launches Predictive Analytics for the P & C Sector
Predictive analytics offered P & C insurers better decision-making and claims management, but it was a new and little-understood capability. With SPR, Full Capture Solutions, a provider of predictive, analytic-driven solutions for the insurance industry, defined its company positioning and key messaging. Then the company and this new game-changing technology was launched with meetings with key industry technology analysts, speaking engagements to industry decision-makers, and media coverage through bylined articles and interviews in trade media.
Analyst reviews, thought leader articles (including an industry overview of new tech companies from one of Full Capture’s Board members who was the former CMO at Microsoft), and speaking engagements introduced the new venture to key insurers who became clients. Full Capture Solutions was sold to the Hartford.
IPC The Hospitalist Company
IPC The Hospitalist Company, Inc., a leading national hospitalist physician group practice company, wanted to use PR to support its growth strategy to deepen and broaden its position in current markets and expand into new ones, as well as support IPC’s acquisitions and hospital contracts initiatives.
To achieve these goals, SPR communicated IPC’s value proposition via coverage in a broad set of health care trade media, in addition to keeping a strong presence in hospitalist media. As a result, for the last three years SPR has secured an average of more than one placement per week in media that was meaningful to IPC.
SPR also collaborated with IPC to garner numerous prestigious speaking opportunities and industry and business awards including:
- Founder and CEO, Adam Singer, M.D., as one of Modern Healthcare’s “50 Most Powerful Executives”
- Two physicians recognized as “Physician Executive of the Year” by MGMA/ACMPE
Valley Oak Systems
Showcasing Customers to Introduce New IT Product and Generate Leads
Valley Oak Systems needed to generate awareness and credibility to capitalize on its “first mover” advantage.
The company objectives were to create awareness to differentiate the firm and its web-based software to current and potential clients.
With SPR, the company received substantially more coverage than firms that were many times its size and tracked and reported significant and cost-effective leads and sales sourced to the campaign.
WebVMC: Achieving Brand Dominance in Telehealth
This start-up telehealth firm with superior, user-friendly technology needed a fast ramp-up and brand building to achieve rapid growth.
SPR helped WebVMC achieve first page, 1-3 top position rank in search for “tele-health.” Potential customers, including the nation’s largest healthcare providers and plans, sought out WebVMC because it looked like the largest company in this new space. The company was sold to Intel in 18 months after the campaign began.
Testimonials from Technology Clients
“We were in the process of defining a new space in the insurance and technology industry. Educating our markets, demonstrating that we offer solutions to the national malpractice crisis, and getting endorsements from key organizations and associations are all essential to our success. We have been very pleased with Scott Public Relations’ ability to get us the media attention, coverage and exposure to support our rapid growth goals, and to use their contacts to help us network. We’ve tracked an average of three unsolicited leads a week from media coverage.”
“I’ve worked with Joy for 15 years on several early stage start-up healthcare companies. Joy did an amazing job promoting and introducing these companies to the market and her PR was a key factor in positioning them as national players. Joy’s team of experienced communication professionals is the best in the industry. I have been continuously impressed with their knowledge of healthcare, passion for their clients, and commitment to these companies’ success. They know the markets, the media, the technology and the trends. The staff is responsive and creative. Their approach is that they are our partners.”
“We expanded the role of Scott Public Relations in our rapidly growing, publicly held technology company because they consistently delivered more value than much larger agencies. The focused attention of the principal on our account and the team’s knowledge of our industry and our verticals was the winning formula for our media relations programs.”
“Enthusiasm, energy and results. In the several years I have worked with Public Relations, that is what I received every day. Joy and her team are thoroughly professional and deeply committed to getting results.”
“SPR does what it says, whatever it is, they are on it.”
“In just a few months, Awareity (formerly CorpNet Security) experienced some excellent attention and key interviews with major news organizations and industry leading publications. I am extremely impressed with Scott Public Relations’ ability to quickly understand how our services need to be positioned.”
“Joy and her team have impressed me with the effort they have put forth to understand our business, products and the markets we serve. Our business is complex and the products can be very technical. We feel that Scott Public Relations is a full member of our team; a true partner sincerely committed to our success.”
“I found Scott Public Relations to be extremely results oriented. They delivered measurable results quarter after quarter. The coverage they obtained delivered our message in a credible way to the senior decision makers in our market.”
“SPR delivers much more than PR. I rely on them for everything from strategy to market analysis.”