Monthly Archives: January 2013

//January

Tips for Choosing a PR Agency

PR agencies are not “one size fit all.” Finding the right fit for your company can be a difficult process, and it’s important that you ask the right questions before making a decision. As niche PR experts in both healthcare PR and technology PR, we know that there are certain aspects of an agency on [...]

2013’s Top Trends in Healthcare

Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these top five healthcare trends to watch in 2013. 1. Universal coverage. This, we should remember, is the purpose behind the [...]

Public Relations: A Value Proposition

What is the value of PR? This question comes up often in today’s resource-conscious environment, especially for industries ranging from insurance PR and technology PR to healthcare PR. Below are some key ways PR will bring value to your healthcare, insurance or technology company: • PR communications have more weight than marketing and sales communications. [...]

Why Press Releases Still Matter

The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a wire service should be to generate leads through improving your company’s search engine optimization efforts. The press release is an [...]