Monthly Archives: July 2010


Corporate reputation: not just nice-to-have, but a bottom-line business imperative

In April 2010, the Reputation Institute, a private consulting firm, released its annual “Reputation Pulse,” which measures the corporate reputation of U.S. companies. Ranking is based on consumers’ perceptions of four indicators—trust, esteem, admiration and good feeling—about a company, while also gauging perceptions across seven rational dimensions of reputation. For the second consecutive year, Johnson [...]

Have You Searched Your Company on Facebook Lately?

Do you know what your customers or clients are saying about your brand, product or services? In today’s digital world, it’s a mistake not to monitor online and social media for conversations that are occurring about your business. Reputations are at stake, and as a business owner, you can no longer afford to ignore online [...]

Marketing Tips for Healthcare Companies Post Healthcare Reform

On Sunday, March 21, 2010 the House passed President Obama’s healthcare reform bill, ending a century-long battle to change the U.S. healthcare system. A landmark victory for the Democrats, the new measure promises to expand insurance coverage to the millions who are uninsured and guarantees coverage for children with pre-existing conditions. The bill will affect [...]

Healthcare Organizations Join the Social Media Ranks

Social media — a term for blogs, social networking sites, videos and podcasts — has been around for several years and continues to expand with new ways to communicate online. Its huge success and popularity has drawn companies from all sectors who are hoping to engage and reach more people to let them know about [...]