Corporate reputation: not just nice-to-have, but a bottom-line business imperative
In April 2010, the Reputation Institute, a private consulting firm, released its annual “Reputation Pulse,” which measures the corporate reputation of U.S. companies. Ranking is based on consumers’ perceptions of four indicators—trust, esteem, admiration and good feeling—about a company, while also gauging perceptions across seven rational dimensions of reputation. For the second consecutive year, Johnson [...]