Traditionally it was thought that women were the target audience for cause-related marketing. Marketers created campaigns to pull at the heart strings of women and have left out men from cause campaigns entirely, but a recent PR Week/Barkley PR Cause Survey shows that men care about causes practically as much as women do. The survey [...]
The holidays are a tough time to be healthy. Piles of food, miles in the car, and obligations to see family and friends stand in our way. So how can you stay active in between wrapping your presents, sending out the holiday cards and going to Aunt Sally’s for the annual dinner? Anna Dark, the [...]
Social media has changed the way we communicate. This interactive platform, which allows for instant communication, connects millions of people around the world. In his book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business,” Erik Qualman says that social media has changed the way consumers and target audiences interact in their [...]
New media has changed the way and the speed that marketers relate to their target audience, but this platform may not be the absolute answer to every marketing need. Robbin Phillips, Greg Cordell, Geno Church and Spike Jones, authors of “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements,” believe that marketers should engage [...]
**Rescheduled From November 15 to December 6** Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. [...]
Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. Scott Public Relation and Focus Creative developed [...]
Many companies in healthcare think that social media is complicated, time-consuming and a potential liability nightmare, believes Susan Giurleo, PhD. A belief with which she heartily disagrees. She says that if the options are considered carefully and logically, a social media plan is not only “not hard,” but can be quite simple. Here’s an overview [...]
Recently David Sparks, journalist, producer, and owner of Spark Media Solutions, put together “How to Trend on Twitter,” a guide on how to create a trending topic on Twitter. While this guide is applicable for all types of businesses and industries, there are several take-aways that healthcare, as well as insurance, technology and professional services [...]
How is your brand identity holding up in the social media world? Social media guru and The Business Insider contributor Rick Gardinier thinks the proliferation of various social media and promotional platforms—from Facebook to Twitter to YouTube, and more—are making it very hard for brands to stand out from each other. Recently, he published some [...]
Recently RealWire, an online service that helps companies distribute press releases, released a study that found social media news releases obtained close to four times the coverage as traditional releases. Social media news releases (SMNR) have elements such as embedded videos and links, items that are of particular interest to online journalists and bloggers. They [...]
