thought leadership

/Tag:thought leadership

2016 PRBI Annual Conference Insights

For a snapshot of what’s cutting edge in public relations and digital communications, I wish everyone could have attended the annual meeting of PR Boutiques International (PRBI) in San Francisco, in mid-May, like I did. This organization of international boutique PR firms is the most dynamic professional organization I’ve had the privilege to be part [...]

2016 PRBI Annual Conference Insights 2016-06-01T04:00:42+00:00

B2B PR Insights: The 4 Key Benefits to Successful Thought Leadership

Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand [...]

B2B PR Insights: The 4 Key Benefits to Successful Thought Leadership 2016-04-19T04:00:28+00:00

How to Reach Journalists Today through Social Media: 5 Tips for Healthcare Organizations

Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists.  Ian Greenleigh, host of the webinar, noted that his emphasis on reaching journalists through social media is not to sidestep traditional outreach methods, but to use as an “alternative avenue [...]

How to Reach Journalists Today through Social Media: 5 Tips for Healthcare Organizations 2016-02-23T04:00:01+00:00

Healthcare PR Insights: How to Get Stellar Media Coverage

As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer journalists are tasked with more pieces, there has been less space for companies to tell their stories. The focus is [...]

Healthcare PR Insights: How to Get Stellar Media Coverage 2015-12-22T04:00:06+00:00

Email Marketing + Social Media = Better Engagement

It seems like an age-old argument to decide what is the most efficient platform to reach customers: email or social media? Each has received praise and criticism and each has its pros and cons. Like most communications tools, however, neither is unanimous. A recent study by Silverpop, an IBM company that provides email marketing solutions, [...]

Email Marketing + Social Media = Better Engagement 2015-11-24T04:00:30+00:00

Healthcare PR and Marketing Insights: The Importance of Messaging

A couple of weeks ago, after a report about the state of mHealth in Europe, we talked about how public relations and marketing can help company expansion. Although some of the conclusions of the study were already expected, having the data to back up intuition is always important. One piece of information, however, caught our [...]

Healthcare PR and Marketing Insights: The Importance of Messaging 2015-11-17T04:00:14+00:00

Video and Live Streaming Insights for Healthcare Organizations

Live streaming has officially become mainstream. If you don’t believe it, check out these numbers: the two largest platforms, Meerkat and Periscope, have a combined 12 million users; Periscope has been valued at one billion dollars and was considered a bigger opportunity than Twitter, its owner. Hopping on that live streaming video bandwagon is a [...]

Video and Live Streaming Insights for Healthcare Organizations 2015-11-10T04:00:42+00:00

Tips on Successfully Leveraging Facebook Groups in Healthcare

Prior to May 2009, companies on Facebook used either personal pages or group pages to reach out to an audience.  With the introduction of Facebook’s business pages, companies have found a unique and flexible way to share their products, services and insights with audiences.  Now, Facebook Groups can be used in conjunction with company pages [...]

Tips on Successfully Leveraging Facebook Groups in Healthcare 2015-08-18T04:00:36+00:00

The Growing Role of Wearable Technology in Workers’ Compensation

The wearables market is experiencing consistent growth with implications, literally, from head to toe. In the workers’ compensation industry, wearable technology can now help impact costs through injury prevention and case management. Headgear with cameras can be used to help prevent injury in a job site, coupled with using an ear piece to help someone [...]

The Growing Role of Wearable Technology in Workers’ Compensation 2015-07-28T04:00:36+00:00

Business Wire Shares Press Release Best Practices

In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, no more than 70 characters in length. Place descriptive information in the first paragraph. Most recipients only see the headline [...]

Business Wire Shares Press Release Best Practices 2015-07-21T04:00:00+00:00