When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, creating new lead generation offers on a weekly basis, social media image design, and being on the forefront of new content formats, ideas, and trends. [...]
Many salespeople can find it challenging to get involved with executives who could potentially buy their product, often because the salesperson does not fully grasp the mentality an executive has towards their business and its process. We enjoyed the insights from Nicholas A.C. Read’s book, “Selling to the C-Suite,” which breaks down the data on [...]
Any thought of digital technology catering exclusively to a young audience has now become a thing of the past. This is most true when dealing with the all-important topic of healthcare. With the aging population rapidly growing, senior citizens are looking at digital technology as a new way to help manage their health and well-being. [...]
Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways [...]
The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take [...]
From Vocus' 2014 State of the Media Report Understanding how to properly pitch a story to the media is a crucial skill all public relations professionals must cultivate in order to be successful in the industry. Many professionals face great difficulty in how they should go about pitching a story. Would a phone pitch be [...]
Many businesses forget that while social media is a great new opportunity to market and expand, there are many dangers that come along with the opportunity. David Lewison says in “Social Media and the Insurance Implications” that most marketing and communications departments recognize social media is a great chance to elevate a personal or corporate [...]
If you’ve ever found it difficult to squeeze in time for a trip to the doctor’s office, then you will definitely be interested in the rise of telemedicine. According to Chris Mazzolini’s article “Telemedicine’s Next Big Leap” in Medical Economics, telemedicine is the future of technology integration into healthcare. Originally an idea to help rural [...]
Everywhere you look these days, you see articles and discussions about content marketing. I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. Content marketing services are one of the fastest growing services offered by public relations and marketing communications firms. Here's why: [...]
